Sof, product designer.
Problem solver.
I make complex systems usable. I enjoy bringing clarity to ambiguous spaces.
12+ years experience in SaaS B2B, working in Agentic, Dev tools, education, CCaaS and Fintech. Based in Buenos Aires, Argentina.
Dialpad
Sr. Product Designer [2024 – present]
Designing the future of Agentic AI at Dialpad. I'm designing the experience for building, deploying, and optimizing AI Agents. Reach out to see projects.
Prisma
Sr. Product Designer [2022 – 2023]
Streamlined complex flows and database management and scaling tools into user-friendly steps by integrating engineers in ideation process, including onboarding, data platform and cache management.
Palabra
Sr. Product Designer [2020 – 2022]
As first designer on an early startup, I facilitated the ideation, visualization, and prototyping of the product's MVP: a PLG tool for SaaS B2B teams to understand funnels. Collaborating closely with engineering and product, I shaped the information architecture and feature flows for the product.
Acamica - Sr. Product Designer [2018 – 2019]
Specialized in LXD (Learning Experience Design) while collaborating with a cross-functional team in creating a multi-dimensional product. This included developing the learning platform, defining career paths, and designing the actual classroom experience.
Aerolab - Product Designer & Design Director [2014 – 2018]
As the leader of the Design team, I ensured top-notch quality and standards in our projects. I led and contributed to design projects, leading the digital transformation initiative for Banco Galicia. This included the successful redesign of their online banking platform and application.
Let's work together :)
© Sof Andrade 2026