Sof, product designer,
problem solver.
I make complex systems usable. I enjoy bringing clarity to ambiguous spaces.
12+ years experience in SaaS B2B, working in Agentic, Dev tools, education, CCaaS and Fintech. Based in Buenos Aires, Argentina.
Dialpad
Sr. Product Designer [2024 – present]
Designing the future of Agentic AI at Dialpad. I've helped define, design, and ship key contact center features, driving roadmap decisions through customer research and owning projects end to end. Right now I'm designing the full experience for building, managing, and deploying AI agents. Reach out to see projects.
Prisma
Sr. Product Designer [2022 – 2023]
With a DX-driven approach, I collaborated closely with Engineers, streamlining complex flows and database management and scaling tools into user-friendly steps. In addition to shaping the platform's onboarding and project creation flows, I played a key role in launching new features for the data platform.
Palabra
Sr. Product Designer [2020 – 2022]
As first designer on an early startup, I facilitated the ideation, visualization, and prototyping of the product's MVP: a PLG tool for SaaS B2B teams to understand funnels. Collaborating closely with engineering and product, I shaped the information architecture and feature flows for the product.
Acamica - Sr. Product Designer [2018 – 2019]
Specialized in LXD (Learning Experience Design) while collaborating with a cross-functional team in creating a multi-dimensional product. This included developing the learning platform, defining career paths, and designing the actual classroom experience.
Aerolab - Product Designer & Design Director [2014 – 2018]
As the leader of the Design team, I ensured top-notch quality and standards in our projects. I led and contributed to design projects, leading the digital transformation initiative for Banco Galicia. This included the successful redesign of their online banking platform and application.
Let's work together :)
© Sof Andrade 2026