Hi, I'm Sof. I'm a Product Designer based in Buenos Aires, Argentina.

With over 10 years of experience, a keen eye for detail, and a passion for organization, I'm a creative problem solver at heart. As a product designer, I find joy in transforming complex concepts into simple solutions.

Throughout my career, I've actively partnered with SaaS B2B companies in the fields of developer tools, no-code applications, data visualization, education and fintech. This diverse background has not only enriched my ability to collaborate effectively with multi-disciplinary teams but has also cultivated a keen sense of quick learning and adaptability.

Currently Sr. Product Designer at Dialpad.

Prisma

Sr. Product Designer [2022 – 2023]

Worked with the team on defining and iterating Prisma's SaaS platform for developers building data-heavy applications. With a DX-driven approach, I collaborated closely with Engineers, streamlining complex flows and database management and scaling tools into user-friendly steps. In addition to shaping the platform's onboarding and project creation flows, I played a key role in launching new features for the data platform.

More projects

Palabra

Sr. Product Designer [2020 – 2022]

As first designer on an early startup, I facilitated the ideation, visualization, and prototyping of the product's MVP: a PLG tool for SaaS B2B teams to understand funnels. Collaborating closely with engineering and product, I shaped the information architecture and feature flows for the product. This included features like onboarding, subscription flows, funnel building flows, and designing developer tools for integrating databases.

More projects

Acamica

Sr. Product Designer [2018 – 2019]

Specialized in LXD (Learning Experience Design) while collaborating with a cross-functional team in creating a multi-dimensional product. This included developing the learning platform, defining career paths, and designing the actual classroom experience.

Aerolab

Product Designer & Design Director [2014 – 2018]

As the leader of the Design team, I ensured top-notch quality and standards in our projects. I led and contributed to design projects, leading the digital transformation initiative for Banco Galicia. This included the successful redesign of their online banking platform and application.

Let's work together :)

Get in touch.

Hi, I'm Sof. I'm a Product Designer based in Buenos Aires, Argentina.

With more than 10 years of experience and a keen eye for detail and a love for organization, I find joy in simplifying complex problems.

My main experience is helping SaaS and enterprise companies translating complex flows into simple solutions, in the fields of education, fintech and developer experience.

Hi, I'm Sof. I'm a Product Designer based in Buenos Aires, Argentina.

With more than 10 years of experience and a keen eye for detail and a love for organization, I find joy in simplifying complex problems.

My main experience is helping SaaS and enterprise companies translating complex flows into simple solutions, in the fields of education, fintech and developer experience.